New polling for the Recipe for Change campaign reveals the lack of trust the British public has in the honesty of food companies, and the support for Government intervention to ensure a healthier food industry.

With products overloaded in sugar & salt, a huge majority of the British public believe government intervention is necessary for food companies reduce unhealthy ingredients in their food. Read our briefing to find out more about this and what else they think about the food industry.

About the polling

The Recipe for Change campaign commissioned YouGov to carry out polling exploring public support for a new levy on unhealthy food and drink, support for industry regulation more broadly and views on the food and drinks industry.

This briefing highlights some of the key results. Further information is available upon request at info@recipeforchange.org.uk.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,943 adults. Fieldwork was undertaken between 18th - 20th September 2024. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).